Mulberry has a well-established business in the UK and a growing presence in Europe.

If you want to buy one of Cara’s bags you’ll have to wait an extra three months, putting it as the most waited for bag in the UK.With Shop Mulberry sales reportedly in trouble, it seems the Cara effect is well on the way to helping give a much needed boost.Meanwhile, if you can’t wait that long you can get your hands on the Rainbow Edit now.Without a full-time chief executive since March and having already warned that this would be a challenging year, the omens for handbag designer Mulberry (MUL) were never good. And so it has proved. First-half losses are now expected to leave full-year earnings “significantly” shy of forecasts, and the share price has lurched lower again to a four-year low.Shoppers continued to flock to its UK outlets, spending £91.8 million on the likes of the Alexa and Del Rey designer bags which have in recent years turned the Somerset-based firm from a trusted briefcase and wallet maker into an international fashion powerhouse.Mulberry Bags Outlet  chief executive Bruno Guillon said: ‘After three years of rapid growth, we have had a year of consolidation during which we have laid the foundations for the transition of Mulberry from a UK success story into a global luxury brand. In particular we are increasing UK production and enhancing both our retail experience and product range.

Mulberry has a well-established business in the UK and a growing presence in Europe. With over 80 per cent of our sales derived from these markets where the economic climate remains difficult, Mulberry’s challenge for the future is to accelerate our brand awareness in the USA and Asia.’

Entitled ‘Cressida Bonas and the Buttercup dress’, the lithe dancer is captured springing into action in a disused courthouse in Clerkenwell. Her movements, as she hops across grass and floorboards, ‘explores the mood of carefree lightheartedness evoked by an English garden on a summer’s day’ says cheap Mulberry Outlet.Bonas, who follows in the footsteps of Cara Delevingne in uniting with the Somerset-based brand, said it was “great to be approached for the project and develop ideas with Mulberry. I loved the story and the attitude they wanted to convey.”He said boosting the brand’s profile in Asia would also help sales to tourists visiting Europe and the USA as well as growing its local business.

Shares of Mulberry Group PLC (LON:MUL) opened at 857.23 on Thursday. Mulberry Sale Group PLC has a 52-week low of GBX 562.50 and a 52-week high of GBX 900.00. The stock has a 50-day moving average of GBX 858. and a 200-day moving average of GBX 797.. The company’s market cap is £508.33 million.Mulberry Group PLC is a United Kingdom-based holding company.  The Company is engaged in the design and manufacture or sourcing of luxury accessories, clothing and footwear and their subsequent sale through wholesale channels or its own stores and concessions in home and export markets. It operates in two segments: the Retail business and Design business.Mr Guillon is also cautious about relying too much on one moneyspinner. “‘It’ bags are good but they are also dangerous,” he said.

A successful brand should have a “portfolio” of bags.  “We shouldn’t become dependent on one bag only”. The Bayswater makes up about 27 per cent of bag sales but its Alexa, which accounts for around 12 per cent of its business, caused it to run into trouble in Korea.

It was so popular there for a while that when the trend waned, its overall sales were hit badly. He said: “We want the brand to be talked about, not just individual bags.”


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Mulberry has issued five profit warnings in the last two years after a failed attempt by Bruno Guillon
Mulberry Pink and room to recline for an extra $80 to $160 each way