Mulberry Bags Outlet chief executive Bruno Guillon said: ‘After three years of rapid growth, we have had a year of consolidation during which we have laid the foundations for the transition of Mulberry from a UK success story into a global luxury brand. In particular we are increasing UK production and enhancing both our retail experience and product range.
Mulberry has a well-established business in the UK and a growing presence in Europe. With over 80 per cent of our sales derived from these markets where the economic climate remains difficult, Mulberry’s challenge for the future is to accelerate our brand awareness in the USA and Asia.’
Entitled ‘Cressida Bonas and the Buttercup dress’, the lithe dancer is captured springing into action in a disused courthouse in Clerkenwell. Her movements, as she hops across grass and floorboards, ‘explores the mood of carefree lightheartedness evoked by an English garden on a summer’s day’ says cheap Mulberry Outlet.Bonas, who follows in the footsteps of Cara Delevingne in uniting with the Somerset-based brand, said it was “great to be approached for the project and develop ideas with Mulberry. I loved the story and the attitude they wanted to convey.”He said boosting the brand’s profile in Asia would also help sales to tourists visiting Europe and the USA as well as growing its local business.
Shares of Mulberry Group PLC (LON:MUL) opened at 857.23 on Thursday. Mulberry Sale Group PLC has a 52-week low of GBX 562.50 and a 52-week high of GBX 900.00. The stock has a 50-day moving average of GBX 858. and a 200-day moving average of GBX 797.. The company’s market cap is ￡508.33 million.Mulberry Group PLC is a United Kingdom-based holding company. The Company is engaged in the design and manufacture or sourcing of luxury accessories, clothing and footwear and their subsequent sale through wholesale channels or its own stores and concessions in home and export markets. It operates in two segments: the Retail business and Design business.Mr Guillon is also cautious about relying too much on one moneyspinner. “‘It’ bags are good but they are also dangerous,” he said.
A successful brand should have a “portfolio” of bags. “We shouldn’t become dependent on one bag only”. The Bayswater makes up about 27 per cent of bag sales but its Alexa, which accounts for around 12 per cent of its business, caused it to run into trouble in Korea.
It was so popular there for a while that when the trend waned, its overall sales were hit badly. He said: “We want the brand to be talked about, not just individual bags.”